We bet you’ve probably heard the term geofencing. It is touted to be the next big thing in the technology industry. Small-scale businesses in the cleaning, construction, food manufacturing, and trade industries, among others, would like to give geofencing technology a try.
Geofencing is practical and useful to a lot of businesses. It can assist in employee monitoring and tracking, employee recruitment, lead generation, as well as sales or on-the-ground training.
We discuss the advantages and disadvantages of geofencing in this article so you can decide if geofencing is right for your business.
The term "geofencing” brings up the image of an invisible barrier, which actually isn’t too far off the mark. Geofencing is a technology that can be used to create an electronic boundary in a given geographical location.
This electronic boundary is called a geofence, and it is determined using the virtual Global Positioning System (GPS) points. This geofence can be set up for multiple purposes, depending on your needs. Once it has been set up, the software that powers this technology can send alerts or triggers when someone enters or exits the geofence.
Geofencing has been used successfully by many small-scale companies. It works best for businesses with high-security operations. It can disable a device that contains classified information as soon as the device crosses a set perimeter.
Aside from this, geofencing technology can be used for marketing and promotional purposes. For instance, stores can use this technology to alert shoppers to a great deal nearby. Restaurants can use it to advertise that day’s special. Ride-sharing services like Uber can use it to alert potential passengers within a geofenced area.
Companies whose employees are in the field can use it for schedule tracking and monitoring. It can also be used in recruitment. Geofencing can alert job applicants in the area and assist in on-the-ground training for employees as well.
Although there are many wonderful things about this technology, geofencing has its downsides as well. Some people have expressed concern about how an activated geofence feels like an invasion of their privacy. For instance, this technology can tell someone exactly where you are if it’s integrated with your mobile device.
Minor disadvantages of this technology include the data strain and battery drain it can cause your mobile devices. It can also be quite tedious to update the geofence perimeter if your employees work at multiple sites.
Now that we’ve weighed the pros and cons of geofencing, what better course of action to take next than to assess if your company needs it? You don’t have to get it just because geofencing is said to be the latest, coolest, and greatest technology today.
The point is, is it worth it? This is an essential question that you need to ask in order to determine whether or not your company needs to invest in this technology.
If you’re looking for a time tracking app with geofencing capabilities built in, Timeero is your best option. Get in touch with us today to see how we can help your business stay on top of employee time and attendance tracking.