Implementing a GPS tracking app can be a game-changer for businesses. However, introducing new technology can sometimes face resistance. To avoid employee pushback and reap the benefits of GPS tracking, it's essential to approach the implementation thoughtfully.
In this article, we'll explore common concerns employees might have regarding new technology in the workplace, and provide practical strategies to address those concerns.
Employees often push back against GPS tracking in the workplace for several reasons.
Below, we’ve listed a few reasons why employees are hesitant to use GPS apps.
As employee monitoring technology evolves, cases of employers spying on their workers have become rampant. According to the latest statistics, 78% of employers spy on their employees, with many employers monitoring workers without their consent.
Due to inappropriate tracking practice, employees are becoming increasingly vigilant, particularly in regards to the technology their employers use.
For some employees, even the mention of using location tracking apps causes them to question what data employers will have access to, and brings up the possibility of being spied on, which instigates resistance. These feelings and concerns are normal, as employees often perceive GPS tracking apps to invade personal privacy and precipitate discriminatory practices.
If this is the first time employees have used GPS technology, more than likely they will be apprehensive about their manager monitoring them all the time, even beyond work hours.
Employees may exhibit greater resistance to technology if the manager has shown overbearing behavior before. Just the thought of a controlling manager having access to their every move will have employees refusing to download and use GPS tracking apps on their smartphones.
Another concern employees have about GPS tracking apps is their impact on battery life and data consumption. Some GPS tracking apps are known to be particularly battery-intensive, especially if they require constant location updates. These apps often require a constant internet connection, which can lead to increased data usage.
To address these concerns, employers should consider using location tracking apps that are optimized for battery efficiency and data usage. For example, GPS tracking apps like Timeero are designed to minimize battery drain and offer offline tracking capabilities, which can significantly reduce data consumption.
By choosing to use a more efficient GPS tracking app, employers can help alleviate employee concerns associated with battery and data usage.
Employees may resist GPS tracking due to concerns about data misuse. One of primary fears employees have is that their location data could be sold to third-party companies without their consent. They may worry that their personal information will be included on unauthorized marketing lists to receive personalized advertisements or for even more sinister purposes, such as stalking or identity theft.
If a GPS tracking app is introduced to employees without first establishing clear, transparent, guidelines, employees may be distrusting and feel resentment, leading to decreased job satisfaction and productivity.
If your company is implementing GPS tracking technology, here’s what you can do to avoid employee pushback:
Open communication is key. Clearly explain the reasons for GPS tracking and its benefits, such as enhanced safety and efficiency.
Transparency helps build trust and reduces the fear of new technology. When employees understand the purpose behind the decision, they are more likely to trust their employer's intentions.
When you choose Timeero, we walk your team through the pre-installation post-installation processes. We’ll be there to answer any technical questions you may have related to GPS tracking. We’ll share helpful documents, which employees can read during their free time to understand how GPS tracking works.
Acknowledge and address employee concerns promptly. When employees feel their opinions are heard, employers continue to build a foundation of trust and increase employee morale and cooperation.
If you’re using Timeero, show your employees that the app doesn’t track them when they are off the clock. It’s best if your employees see this in real-time, so we suggest showing this in a training session.
First, request a manager or supervisor to install the app on their device and take a short drive. Open the admin dashboard on a large screen (use a projector) and ask the rest of the workforce to watch what happens. During the demonstration, ask the supervisor that is driving to clock out. The employees should see that the GPS app stops tracking their location once they clock out. This should increase employee confidence in GPS tracking and subdue any concerns employees have about micromanagement and privacy concerns.
Involving employees in your company’s decision-making process can help them feel more invested in the GPS tracking initiative. By seeking their input and addressing their concerns, employers can build a sense of ownership and reduce resistance.
Communicate the benefits clearly to employees. While they may understand that GPS tracking is primarily for business purposes, emphasize the additional advantages it offers, such as:
To ensure transparency and minimize employee concerns, employers should develop a comprehensive GPS tracking policy. This policy should adhere to all relevant state and federal laws regarding GPS tracking, clearly define the scope and limitations of tracking, prioritize employee privacy and data security, and communicate expectations to all employees.
By establishing a clear and transparent GPS tracking policy, employers can foster trust, address concerns, and ensure a fair and ethical workplace.
Providing training and support to employees can help them understand how GPS tracking works and how to use it effectively. Training sessions should cover the technical aspects of the system, as well as the reasons for its implementation.
Proper training can reduce anxiety and increase confidence in GPS technology. Offering technical support can also help employees address any issues or concerns they may have.
To address employee concerns effectively, employers should actively listen to their feedback. This includes creating open channels of communication, avoiding defensive or dismissive responses, conducting regular feedback sessions, and responding to concerns promptly.
By actively listening to and addressing employee feedback, employers can build trust, increase employee morale, and create a positive work environment.
To make sure GPS tracking policies and procedures remain effective and meet employee needs, employers should periodically review and update policies, incorporate employee feedback, and stay informed of their industry’s best practices.
It’s natural for employees to resist change, especially when it comes to implementing a new GPS tracking system. When business owners invest time into training and educating their employees on how GPS technology works as well as its benefits in the workplace, misconceptions and ambiguities dissipate.
Additionally, using a reliable GPS tracking software, like Timeero, will increase employee accountability and optimize business operations. To learn more about reliable location tracking apps, read our guide on the best employee GPS tracking apps.
Emily Maina is a tech-savvy writer with a passion for creating content. With years of experience in the industry, she is well-versed in the latest trends and developments in the tech industry. When she’s not working, Emily enjoys exploring the great outdoors or watching her favorite shows.
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